The Proud History Of Jeep


For more than 75 years, the Jeep brand has engineered incredible vehicles that its customers can rely on to provide thrilling driving adventures everywhere they go. The concepts of freedom, exploration, authenticity, passion, and dependability are linked to the brand, which lives up to its credo of "Go Anywhere, Do Anything®." Our team at Norristown Chrysler Dodge Jeep Ram, your local Jeep dealer in PA, is proud to carry the Jeep brand and help our customers elevate their driving experiences. We are glad to talk about the rich heritage Jeep has of providing amazing vehicles intended to fit anyone's way of life. Jeep models are built to be ready for anything, from recreational use to the trials of combat. Here at Norristown CDJR, your local Jeep dealer, we encourage our customers to ask us questions about the lore behind the Jeep brand and learn how it has evolved to be one of the most recognizable brands on today's market.



The 1940s

The first Jeep 4x4 model was born in the fires of battle. The Willys Quad Jeep made its appearance on Veteran's Day in 1940, and it was instrumental in helping thousands of Allied soldiers around the globe take the fight to the enemy in World War II. Later on, the Willys MB Jeep would take up the charge and help U.S. troops achieve victory. For those back home, the CJ-2A Jeep model was designed for civilian use. It was used as a work vehicle, the new family ride, and everything else in between.



The 1950s

Though still focused on providing the U.S. military with the best SUV model around, Jeep fully embraced the concept of recreational vehicles in the 1950s. This was demonstrated with the release of the CJ-5 Jeep model in 1954, which was engineered to meet the needs of the public. The CJ-5 model was designed to be stronger, more versatile, and better equipped to go off the road.



The 1960s

During this era, the Jeep brand expanded its lineup to have 14 different models. One of them was the All-New Jeep Wagoneer, a vehicle that embodied Jeep's commitment to giving its customers a superior means of transportation. Sturdy with a touch of class, the All-New Jeep Wagoneer was highly popular with families and individuals alike. The other models in Jeep's lineup reflected the brand's innovative way of thinking and its desire to continually grow.



The 1970s

This is the era that Jeep introduced its first-ever full-time 4x4 system. This allowed drivers to take their journeys off the road and have peace of mind that their SUV model could handle whatever terrain they might encounter. A notable accomplishment is that the athletic full-size Jeep Cherokee (SJ) was uncontested for the 4x4 of the Year awards. Thanks to six unique models like the Jeep Honcho and the Jeep Golden Eagle PKG, Jeep sales were taken to an all-time high. Our staff at Norristown CDJR, your local Jeep dealer in PA, will be glad to tell you more about Jeep's success in the 1970s.



The 1980s

The introduction of the All-New Jeep Cherokee (XJ) was crucial in helping Jeep revolutionize the 4x4 market during the 1980s. The XJ model also had many firsts for the industry such as the first compact four-door SUV model, the first UniFrame construction, and the first full-time 4x4 system that had "shift-on-the-fly" capabilities. The Jeep brand became part of the Chrysler Corporation during this time period as well.



The 1990s

Jeep set a new benchmark in its industry in the 1990s, thanks to models like the 1993 Jeep Grand Cherokee ZJ, with its unique balance between on- and off-road capabilities, and the highly-powerful 1997 Jeep Wrangler (TJ) with its brand-new coil suspension. The 1999 all-new Jeep Grand Cherokee (WJ) was introduced as the "most capable SUV ever." The Jeep brand enjoyed great success in the 1990s, with more than 625,000 sold during the decade.



The 2000s

This decade had the unveiling of the awesome 2003 Jeep Wrangler Rubicon, which is viewed as the "most capable vehicle" ever engineered by the Jeep brand. The Jeep Compass and the Jeep Patriot models were the first-ever Jeep models to enter the cross-utility segment. The 2000's were an era that showed Jeep's willingness to adapt to the needs of its customers.



The 2010s To Today

Since 2010, the Jeep brand has been beloved by consumers all around the world. Global sales increased to their highest point ever in 2016, with 1.41 million units sold worldwide. That success was achieved by models such as the All-New Jeep Grand Cherokee, Jeep Renegade, and the Jeep Compass.


Here at Norristown CDJR, your local Jeep dealer, we cannot wait to show you the wide variety of Jeep models we have in stock and how each one embodies the proud history of Jeep. Stop in and discover the Jeep model you have always wanted today!

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